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be realdifferentiateengage the marketplacedon't be sneakyleave the world better than you found it
Mary Trigiani
mary trigiani
Mary Trigiani helping companies and their leaders reach their markets
A corporate marketing consultant, Mary helps clients review market developments and align their business strategies with them. She has worked with established companies and technology startups in creating content for use with every stakeholder group in traditional, digital and social media. Spada IncMary established Spada Inc in 1990, in Chicago. In 1997, she opened an office in Palo Alto. Mary is now based in San Francisco.educationMary graduated from Saint Mary's College, Notre Dame, Indiana, with a BA in Government. She spent her sophomore year abroad in Rome, Italy.
professional beginningMary was a marketing executive with Andersen Worldwide, the world's largest professional services firm of its time. She deliverd executive communications support, including speechwriting, to the firm's senior managing partners and staffed many strategy articulation and alignment projects. Mary led the development of Andersen Consulting's [now Accenture] first internal communications plan.a bookMary co-wrote and produced the internationally published memoir, Cooking with My Sisters, and promoted it through media and personal appearances [TODAY, THE DIANE REHM SHOW]. Endorsed by bestselling author Pat Conroy, the book enhanced the co-author's [Adriana Trigiani] reputation as a novelist and her status as a best-selling author. [Random House, October 2004, paperback October 2005; Simon & Schuster UK, hardcover September 2006].
spada inc
Mary Trigiani
Mary Trigiani
Mary Trigiani
Mary Trigiani
Mary Trigiani
Mary Trigiani
Mary Trigiani
Mary Trigiani is a corporate marketing consultant who helps leaders and their companies define and distinguish themselves.Mary's client service model emphasizes competitive differentiation, authenticity, and consistency of message across brand, sales and management.The scope of service includes executive and internal communications; branded content for traditional, digital and social media; and message strategy grounded in market relevance. For the latest thinking on marketing and branding from around the Web, like Spada Inc on Facebook.
Spada Inc
Spada Inc is named in honor of Andrea Spada, the youngest sibling of Mary Trigiani's maternal grandmother, Lucia Spada Bonicelli. Andrea Spada was the highly-regarded editor and publisher of L'ECO DI BERGAMO, a provincial newspaper in Italy, and he was a great writer.
services
scope
products
industries
Strategic planningBrandingRelationship developmentIssues managementInterim managementExecutive communicationsCollateral architectureInternal communications
Market, competitor, media and community analysisBrand: Story, declaration, identityMessage platforms Social media: Content, blogs, networksBooks, white papers, speeches, articlesCommunity development and engagement
Tech startupsCloud computingSoftware as a serviceWeb servicesHealhcareAdvertisingProfessional servicesHigher educationOnline retail
Mary Trigiani, corporate marketing consultant
clients
executive and internal communications
branded content
message strategy
Huron Consulting Group helps clients in diverse industries improve performance, comply with complex regulations, resolve disputes, recover from distress, leverage technology, and stimulate growth. Engagement: Corporate and executive communications: message and content development. Salesforce.com -- recognized as the world's fourth fastest growing company by FORTUNE magazine -- offers a portfolio of cloud computing technologies that revolutionizes how companies manage and share business information. Engagement: Support Customers for Life team in producing executive and internal communications.
Rypple is a social performance platform built for teams to share goals, recognize great work, and help each other improve. Engagement: Develop content for digital communications. The Practice SF is a periodontal healthcare and implant dentistry practice. Engagement: Provide content development and branding services.Dito & Associates, LLC, is a professional services firm in accounting, tax and business management. Engagement: Provide branding, content development and marketing staff development services.
BookRenter.com is the leading provider of textbook rental services. Engagement: Provide message platform, media relations support. EazyBusiness is a cloud computing startup that delivers open source solutions to small and medium businesses. Engagement: Advise CEO and VP-Marketing on content, traditional and social media, and investor materials.
Mary Trigiani, corporate marketing consultant
the blog
about brands, players, startups
Be real. Differentiate. Engage the marketplace. Don't be sneaky.
Leave the world better than you found it.
A recent excerptThe advent of the social enterprise is upon us. We are all about to embark upon corporate communication as we have never known it. Communication across multiple media and multiple lines, with folks we know or want to know. Immediate communication. Precisely targeted communication. Democratically sourced communication. Fluid boundaries are the mark of the social enterprise -- so enterprise messages must be ever more precise. And they must be distinguishable from those of other enterprises, especially from your competitors.One thing has not changed. Differentiation begins with your story.
Mary Trigiani's blog explores market positioning and its key elements, including leadership via original thinking.
Mary Trigiani, corporate marketing consultant
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Mary Trigiani, corporate marketing consultant Spada Inc
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